“The avatar description is written from the perspective of the customer. It’s a description not of what your business does, but of what your customer needs, wants, and desires. In this particular case, I’m going to do one on self-help and personal development. This is going to be something like, “Our customers are interested in self-development to lead better and more fulfilling lives.” I’m going to keep this simple initially, however, I will show you a real one here in a little bit. Just so that you understand, we’re going to go through the process really, keep it simple, and then we’ll show you once it’s more fully developed.
Now, it could be a 50/50 male/female. It could be that these fields that you fill in here are going to be processed by a generative AI in order to come up with a full narrative here in the avatar field. So let’s say it’s 100% male audience, just for the sake of argument. And let’s say they’re going to be 25 to 55 years old. Concerns might include relationships, better relationships, more fulfilling careers, and greater happiness. Their goals are to be the best person they can be. Negatives could include meditation and spiritual matters, which are just not considered attractive to this particular group.
For the country, you can list, for example, English-speaking. You can use a country code like “EN-US” or “EN-GB,” but you don’t have to stick to any particular format because the avatar is going to be conformed by an AI.
When we hit the update avatar button, it starts spinning and it’s going to go off and build this narrative. Usually, it’s done within half a minute or so. The format will vary a little bit, but it includes psychographics, behaviors, needs, and preferences. The reason to do this is to help put in place guardrails or guidance for the development of topics and titles to be used to drive the content and demand system. If I like this, then I want to hit the keep button. It’s important to hit keep just because of the way the user interface is constructed.
Now, how many topics do you want on your blog? Somewhere between five and ten is going to be about as many as you can expect to have on a particular blog. For example, if I’m doing something for fitness for men, probably five to seven topics is enough. And for self-development, five is probably a good number.
Once we make a decision about that, we hit the generate topic button. This is going to use the avatar that we just created to come up with the topics that actually belong in the self-development space for the avatar that we created. If I like this again, I want to hit the keep button.
Now, how many titles do I want in each of these categories? I’m going to want something on the order of 200 plus titles on my blog. Since I’ve done a very small avatar and a very small number of topics, I don’t really think I can get 200 titles out of this that would make any sense at all. So we’re going to do something smaller, just so I can demonstrate for you the process. Let’s do 10 titles per topic number.
Now we have an avatar that we’ve fleshed out, we’ve come up with topics, and then titles. Now what we want to do is turn that actually into content. We want to poke them into Result Flow so that we can use the Content on Demand service to create that actual content.
We can send them all into one folder and then deal with them there, or we can split them apart into different folders within Result Flow. I’m only going to send in one of these. Don’t ever put anything into an “Amplify Blog Post” or “Social,” that’s an automated feed that’s intended to take your blog content and put it out on social. Don’t put your content on demand orders into “Amplify Blog Posts,” that will mess everything up.
Finally, before we get out of Content Agent, we must save this. As you’re developing each stage, you press keep in order to cache the data, in order to accept it and cache it. When you’re ready to get out of Content Agent, make sure you press save.
Now if we jump back into Result Flow and we look in our feeds folder and look at “Content to Curate,” you’ll see there are titles. These titles can be then used in the content on demand service. The Content Factory is one of the Kanban boards on our dashboard. These source titles along with the mission statement that’s stored in the property section can be turned into any one of these types of content. Then when that comes out, it goes into the blog scheduler and then moves onto the blog via automation.
So summarizing, we go into the Content Agent, we define our avatar, the AI helps us with that in order to make a fully-fledged narrative. And from there we generate topics using an AI, and then from that we generate titles. And then finally we push those into Result Flow, where we can get those turned into content, posted to our blog, and then promoted on social media.”
