“Corrected Transcript:
Okay, so we’ve authorized Facebook Organic and we’re going to do ads later. We also did Twitter. Now it’s time to do LinkedIn. Whether you use LinkedIn or not depends on the market. If you are selling baby clothes to grandmothers, which I’m not sure is a thing by the way, then that’s not really a LinkedIn thing. But on the other hand, if you’re offering consulting services or coaching for business owners, then yes, LinkedIn is your place. You should definitely be on that platform. It’s really a question of whether you’re selling to consumers or to business owners, business executives, or people who want to be in business for themselves, which I call B2B wannabe.

Alright, let’s assume for the sake of argument that my new business is focused on business owners. Again, we have a red flag indicating it needs to be authorized. So we click the reauthorize button. I was logged out of LinkedIn, so it’s forcing me to log in, and then it’s giving me the rundown about how potentially evil ResultFlow could be. But I have to choose to allow all that. Now, unlike Twitter, LinkedIn has some options about it, and those options are filled in on the venue. So let’s jump over to the venues and here’s our LinkedIn venue, and we hit edit.

Now, this would normally be like that. I think that’s the way you’ll find it by default. On LinkedIn, you have both your personal profile and also company pages that you’re associated with or a member of. You can actually post content to either your personal profile or a company page. You can’t post to somebody else’s personal profile. So, for a coach or consultant, like someone famous, maybe you just use your personal profile instead of a company page. But for the rest of us, we probably use a company page. I could post to my personal profile, but I want to post to a company page, and I have more than one. Just like on Facebook, you can have more than one page. For Traffic Science Inc., for example, I would post content about ResultFlow. Let’s assume I want to do that. So I select that there and then hit save.

That’s it. That’s everything we have to do to set up the standard outlets for promoting our blog content. And like I say, you may not use all of them. You may not use LinkedIn if you’re in the consumer market. But I encourage you to try them all, well, within reason. Like I said, if you’re selling doll clothes, you shouldn’t use LinkedIn. It doesn’t make any sense; you’ll just be irritating people. But in a lot of cases, you’re definitely going to lean heavily on LinkedIn if it’s more business-focused.”