“Corrected Transcript:
Succeeding in content marketing for your business is not only about creating and posting content to a blog. That’s of course necessary, but it’s not sufficient. You also have to amplify that content through social media. In doing so, there are a couple of technical requirements that you’re going to want to meet. These deal with so-called pixels. These are little tiny pieces of tracking code that allow you to understand how well the social platform is serving you, and also allow the social platform to better serve you. So it is a win-win.
There are many different plugins you could use for different types of pixels, but ultimately the best solution, in my view, is to just use Google Site Kit, which is connected with Google Tag Manager. So I’m going to walk you through how to set up Google Tag Manager for your website, having already set up Google Analytics. As soon as you complete the credentialing with Google Analytics, you’re set up to do the same with Google Tag Manager because the login is the same; it’s single sign-on after that.
In a different video, we’ll look at what to do with that. The first thing that you’ll want to do once you’ve set up Google Tag Manager is to set up your Facebook pixel. Definitely set up your Facebook pixel as soon as you have Google Tag Manager working. So let’s dive into it.
As you can see here, Site Kit is already installed, activated, and I’ve connected Google Analytics. Now, to go to the next couple of steps, let’s go into plugins and installed plugins. Oh, and I could have done it from that menu. You know what? I’ll do it from there. My bad. Sorry. From here, go to settings.
Search Console is connected, analytics is connected, and PageSpeed Insights is connected. You get all of that with just authorizing analytics. Frankly, those come along for the ride. But now, let’s go into here. Google Ads campaigns, we’re going to set that aside. Google AdSense as well. If you want to do either one of those, by all means. However, I’m not going to cover that. Instead, what we’re going to do is set up Tag Manager.
Now this is going to first ask me for my account, obviously, right? And I have multiple accounts, but this is the one where this particular website is going to show. And then a container is actually the website, right? So you have accounts that will have multiple websites, and the container is one website. And I have not set up the container yet. So I’m going to set up a new container, which also indicates that I haven’t actually set up Google Analytics. Now that I think about it. So the container name is “Owner’s Job.” I’m going to complete setup.
Oh, I know I have… No, no, no. The containers are different. I’m sorry. So, additional permissions required, okay, that’s okay. I get it. Proceed. Okay. Choose an account. And so this is done with what’s called OAuth 2.0, Open Authorization, second version, which allows additional access. Okay. And here we are, “Owner’s Job.” And it gives me the ID. It does a couple of flashes and it says, “Congrats on completing the setup of Tag Manager.”
Now what? Right? Google Tag Manager doesn’t do anything by itself. So what we really want to do next is to look at the specific things we want to put in Tag Manager. So let’s bookmark this here, and we’re going to pick up next time. And like I said, the most important one is the Facebook Pixel.”
