“Let’s now talk about the structure of a persona. A persona is a marketing project here on the homepage of your app, we have one project listed that’s called Self-Development. We’re going to click on that. We get to what’s called the persona dashboard. There are two big blocks on this: one is the task list, which are things that you’ll have to pay attention to, things that require your action. And then here are the Kanban boards, and those show the status of different pieces of the workflow that are running within this persona.
You’ll also notice there are a couple of icons here. One is the home icon, which is a house with a little person in it. That takes you back to your main dashboard. This question mark in a circle takes you to help text for this particular page or for this specific page. And then the hamburger menu takes you to the different tabs within the persona, which we will talk about next, one at a time.”
