“Corrected Transcript: Okay, so here we are in Content Agent, again, continuing with this example of self-development for men in their careers. So we have our avatar. We created topics. I did six. And so now it’s time to generate titles. This is the number of titles to generate per topic. We’ve selected a default ..
“Corrected Transcript: Okay. In getting your feet wet, I demonstrated end-to-end how to go from creating content to publishing a blog post. However, there’s an entire other half of the process flow, and that’s the promotion of your content. So, the promotion of your blog content onto social media, but we have to make sure ..
“Corrected Transcript: Okay, so at this point, we’ve done an end-to-end introduction to get your feet wet. We’ve put together a blog and pointed your A records to the blog, so the blog is now accessible at your domain name. We’ve also set up and connected Facebook, Twitter, and possibly LinkedIn as well. So, where ..
“Corrected Transcript: Okay. In our last episode, we dealt with the organic Facebook credential. The paid Facebook ads credential we’re going to put off until step eight. Now let’s talk about Twitter. It’s really simple. It looks a lot like Facebook because it uses OAuth, just like Facebook does. So, we’re going to click “Reauthorize.” ..
“Corrected Transcript: Okay, so content marketing first and foremost involves content. That makes sense. But it also involves marketing, and honestly, with social media, that gets you immediate traffic. It also starts activating some of the social signals that are used by Google. That’s a longer discussion than we have time for today. But we’re ..
“Corrected Transcript: Okay, so we’ve authorized Facebook Organic and we’re going to do ads later. We also did Twitter. Now it’s time to do LinkedIn. Whether you use LinkedIn or not depends on the market. If you are selling baby clothes to grandmothers, which I’m not sure is a thing by the way, then that’s ..
“Corrected Transcript: Okay, well, it’s actually been more like 20 or 25 minutes because I went off and did another video recording, showing how to register a domain name and change the DNS. So, in that period of time, you’ll notice that the document we wrote moved from “In Work” in Skyscraper into the next ..
“Corrected Transcript: Okay, so here I have imported a new persona. I’ve named it “My New Biz.” You can name it whatever you want. And I’m going to go into that persona in case I’m not already. And now we’re going to do what I’m calling “Get Your Feet Wet.” We’re just going to do ..
“Since the primary purpose of ResolveFlow is content marketing automation, one of the things that you definitely have to have is a blogging framework of some sort, a blogging platform in order to post content to, so that you can then promote it. And so clearly the best blogging framework today is WordPress, which controls ..
“Corrected Transcript: Okay. Each persona has a number of credentials associated with a venue. So, feeds come in, venues go out, and the credentials—permissioning for a venue—are stored in credentials because you may have, for a particular platform like Facebook or WordPress, more than one venue, the actual destinations on that platform, but the credentials ..