“Corrected Transcript: Okay. As you’ll recall, the structure of our advertising funnel is as follows: Awareness is our cold target, which includes people who have never been to our page or our site. Engagement is for people who have been to our Facebook page but not our site. And then Traffic is for people who ..
“Corrected Transcript: Yeah, okay. Now that we have our Facebook headset set up and configured, a funnel structured, and our venues edited, everything is hunky-dory. Now we need to do a little bit of arithmetic about ad schedules, ad costs, and budgets. So let’s work through this. Let’s go back and start with the content ..
“Okay, now that you’ve seen an overview and a brief introduction to Ad Inserter, let’s look at a real test case. One that’s got some underlying mechanics under the hood. It’s some very cool stuff, but in this one, we’re just going to cover the basics. Here you’ll see Fit Living. It’s obviously fitness for ..
“Just like the blog and other social platforms, the Facebook Ads channel has its own credentials. There are some unique settings that have to be selected on the Ads credentials that aren’t on the Facebook organic credentials. So let’s hit “Reauthorize” now. I was already logged in, so we didn’t see that happen, and now ..
“Corrected Transcript: Now that we have our content plan put together, we have to decide how often we’re going to run it, how many pieces of content we are going to build every day, and post to our blog. We’re going to do that on the Kanban boards for skyscraper creation. From our content agent, ..
“Corrected Transcript: Having set up our Facebook ads channel, configured and authorized it, it’s now time to set up our venues. So let’s jump over to venues. You’ll see our blog venue; we already know that data is there. Then there’s Twitter and LinkedIn. We’ve been to the Facebook page, which is our organic posting. ..
Here’s a step-by-step walkthrough: https://docs.resultflow.com/wp-content/uploads/2024/09/Create-Facebook-Ad-A..
“Corrected Transcript: Okay, so the very first part of building a content plan is to be clear about your target audience, clear about who you’re talking to. Who do you want to attract? Who are your prospects? The best prospects. And it’s not okay to just say, “Well, everybody, everybody will buy my stuff, is ..
“Corrected Transcript: Okay, so in our last episode, we had just finished building our avatar for a self-development blog. Then I went ahead and saved and came back out. You wouldn’t have to do that; obviously, you can stay in there and do the entire piece. I just did that to give nice, clear demarcations ..
“Corrected Transcript: Okay, so we previously created an Instablog, but of course, we’re not going to want to use the domain name 24-8-22RFblog.net, right? We want to use our own domain name. Now, that’s really straightforward to do; it’s just like any hosting environment. We don’t have any special powers over the internet, right? Your ..