“Corrected Transcript:
Having set up our Facebook ads channel, configured and authorized it, it’s now time to set up our venues. So let’s jump over to venues. You’ll see our blog venue; we already know that data is there. Then there’s Twitter and LinkedIn. We’ve been to the Facebook page, which is our organic posting. That’s just posting without paying any money to promote it.

Avatar, Engaged, and Traffic are the three levels of the Facebook paid funnel. Facebook Traffic refers to people who have been to your website at least one time. Promoting anything to that group is what you would classically call retargeting. It’s targeting people who have already been to your website once. Facebook Page refers to people who have been to your Facebook page but have not been to your website specifically. There’s a specific exclusion. So, anybody in this audience has been on your Facebook page but has not clicked through to your site.

Then people in the Avatar category are none of those. These people are completely cold; they’ve never been to your Facebook page and they’ve never been to your site. Now, they could have seen an impression. So they could have seen one of your posts fly by in a timeline and just not engaged with it. But if they like it, share it, or click on it, then they’re going to be in one or two audiences. If they share or like it, then they’re going to be in Page Engaged. If they click on it, they’re going to be in Page Engaged, but they’re also going to be in your Traffic or your Pixel Traffic.

Okay, so we need to set these up by hitting edit so that we can select the proper campaign and asset names, because there may be more than one. This will be very simple. For the Avatar, we want to go to Awareness, and we want that one. Now, the daily duration, we can talk about later in strategy. Also, whether or not we’re going to publish or unpublish depends on how we’re setting up our entire system. So that’s a strategy question as well. In general, what I like to do is I like to unpublish here. And so I’ll publish to the Facebook page organically and then also promote these, but unpublished, so those are what used to be called dark posts. Now they’re just called unpublished promotional posts.

So save. And that’s set up for that one. And now let’s go do Engaged. And very similarly, we’re going to do the engaged audience. We’re going to do three days for right now, and we’re going to do that and hit Save. Then finally, we have one more to do, right? Facebook Traffic. Now, if we don’t set these up, what happens is it won’t get posted to Facebook. For example, if we decide we don’t want to promote to our traffic audience, we just leave it like this, we just don’t set it up at all. What’ll happen is ResultFlow will still copy an item in there if you set up your routing that way, but it won’t get posted.

But we do want to have these all set up. So, Traffic Dev One, Pixel Clicks, Unpublished. There we go. That’s it. So now our workflow should be running end-to-end so that every time we publish, and generally speaking, if I’m going to do promoted posts, I’m going to actually send an item to all four of these venues. So I’m going to send it to the Facebook Page here, and it’s going to publish to that page because there is no such thing as unpublished to your page. That doesn’t make any sense. If you don’t want to publish to your page, just don’t send it there.

And so it’s going to publish to my page here, and then I’m going to take the same content and also copy it into Avatar, Engaged, and Traffic. And those will be promoted unpublished. And so those are called dark posts. That way, every item I publish to my page gets published one time, but also promoted to three different audiences. But those don’t get published on my page. So, you know, if I put published on all those, what’s going to happen? It’s going to end up being published to my page four times, which obviously looks ugly. And so that’s how I normally set this up. But there are other options and conditions that, once you read through the strategy section, you’ll understand why you might be doing those different things.”