“Corrected Transcript: Okay. As you’ll recall, the structure of our advertising funnel is as follows: Awareness is our cold target, which includes people who have never been to our page or our site. Engagement is for people who have been to our Facebook page but not our site. And then Traffic is for people who ..
Category : setup-9
“Corrected Transcript: Yeah, okay. Now that we have our Facebook headset set up and configured, a funnel structured, and our venues edited, everything is hunky-dory. Now we need to do a little bit of arithmetic about ad schedules, ad costs, and budgets. So let’s work through this. Let’s go back and start with the content ..