“Just like the blog and other social platforms, the Facebook Ads channel has its own credentials. There are some unique settings that have to be selected on the Ads credentials that aren’t on the Facebook organic credentials. So let’s hit “Reauthorize” now. I was already logged in, so we didn’t see that happen, and now we just have to go to setup just like we do on the other one, and we find we have to select the page. Okay, we’ve got that. We have to select our ad account as well. You can have multiple ad accounts, and sometimes, you can actually have multiple ad accounts on the same page, or you can have multiple pages in the same ad account. There are various ways to do that. In general, what I recommend is that you have one ad account and one page go together, but that’s a topic for another day. And so that’s all we have to do. We hit “Save.” We’re going to come back here in a moment and set up the funnel.”
