“Once we’ve set up our content plan and our schedule for posting content on our blog, the next decision we have to make is how often we want to amplify our content on social media. How many times a week or day do you want to post new material to your Facebook page? The place you do that is very much like the skyscraper blog scheduler. You also have the Content Promotion Board, where you have the “Waiting to Promote” queue, and this is the scheduler for promoting your own content to social media.
We are also showing here the items that were posted to Facebook. Now, you don’t have to only post to Facebook; they’re also being posted to Twitter, LinkedIn, or whatever else you have configured. But we’re just showing Facebook because it is the most common and popular one. You can just watch that one and know what’s happening with the other social platforms.
Here’s a tension about how much we promote and when. Let’s say we’re only creating one new post per day to post to our blog. Well, now, how often do we want to promote the posts from our blog? In general, you want to make sure that a post stays on your page. If you’re doing promoted posts, there’s some question about how long you want the ads to run for each post. However, with organic posts, as soon as you copy it to your Facebook page, it just stays there.
In general, you would want to promote every single post, meaning post every new blog post to Facebook. So if I’m doing two posts per day to my blog, I probably want to do something very similar, like two posts per day to Facebook. If I don’t, they’re going to stack up in the promotion queue, and I’ll be lagging behind. That’s okay; there’s no magic to that. But it would be great not to be lagging behind. If you’re doing two new posts per day to your blog and you’re only posting one of those to Facebook, then you’re not skipping every other one; they just get delayed. After a week, you could be seven posts behind, stacking up in the amplified blog post queue.
Eventually, you’d want to catch up, right? It doesn’t make sense not to. So if I set this up for, let’s say, 10 in the morning and 2 in the afternoon for my blog posting schedule, what would I use for my Facebook schedule? I could use the same thing. That’s not going to happen immediately just because of the way the scheduling mechanism in ResultFlow works. It’s not going to notice that post immediately. When you post to your blog at 10 AM, it’s not like the amplification schedule will immediately see it; it takes an hour or two because of the schedule in the backend system to go around and revisit your blog.
So you could do something like 2 PM and 4 PM, which is more likely to catch the most recent posts as they go to your blog. It’s not necessary to do that; you could even do these earlier if you decided that morning time was better. It doesn’t matter what the scheduler is because they’re not going to disappear. It’s just whether or not if you post it on a Tuesday at noon, is it going to show up on a Tuesday? Well, not unless you finesse the timing a little bit. Otherwise, it would probably end up on Wednesday at 10 AM the way I have it set up. There’s nothing magical about that.
You can do this any way you want to. Just bear in mind the rate. As long as it’s two a day for posting to the blog and two a day for posting to Facebook for amplification, everything will stay in sync. There might be some days when you notice in the evening that there’s one waiting as opposed to two, just depending on exactly when you catch it. But it’s just going to work itself out over a few days. You’re not going to generate a backlog of amplification to do.
So what I would recommend is just find a rate that you’re comfortable with for posting to your blog, and then do your Facebook amplification or your social amplification at the same rate.”
