“Corrected Transcript:
Okay, so content marketing first and foremost involves content. That makes sense. But it also involves marketing, and honestly, with social media, that gets you immediate traffic. It also starts activating some of the social signals that are used by Google. That’s a longer discussion than we have time for today. But we’re going to cover the top two or three platforms.
So first of all, for any B2C business or anything where you’re talking to consumers, you definitely want to have Facebook and Twitter, full stop. If you are in B2B, you also want to add LinkedIn to that list. In the next three short videos, we’re going to make sure you understand how to create those accounts if you don’t have them, and then how to connect them to ResultFlow or connect ResultFlow to them, which would be the better way to say that.
Let’s start with Facebook. That’s the biggest platform. You go to facebook.com, and you’ll notice I was already logged in, so it didn’t ask me to log in. But it’s not just about having a Facebook account; you have to have your Facebook account be who you are, but you don’t use your personal page for business. You use a page designated just for your business. To do that, you’re going to find “Pages” in the menu.
I have lots of pages. Some of these are mine, and some of them belong to clients. If you want to create a new page, you click “Create New Page.” There’s a bunch to fill in here. A lot of it, you don’t necessarily have to get exactly right, like a bio that’s optional. Category is required, but it could be most anything. Let’s choose “Fitness” as an example.
Now, there’s a place for a profile picture and a cover photo, and a bunch of stuff to fill in. Don’t sweat that stuff for now. Just get the basics so that it’s there. When we get to step six, designing your brand, that’s when we’re going to do all of this. You don’t have to have a logo for your blog. You have to have graphics for Facebook, for Twitter, and for LinkedIn, and possibly others if you want to. We’re going to do all that at one point so that you can get all your graphics working together.
Once we have a page, to demonstrate, I’ll use one of my pages. To connect ResultFlow to your Facebook account and the page you want to use, let me log out of Facebook so you can see the login process. Back in ResultFlow, all the credentials are put in one place in a persona, on the credentials page. Here we’re going to connect the Facebook channel. This means non-paid, so-called organic posting. We are also going to talk about paid posting, but we’ll leave that for step eight.
In the meantime, we’re going to set up the basics. Click the “Reauthorize” button if it needs to be authorized, and it will take you to log into Facebook. Once logged in, if the red bang’s gone, that means it was successful. Now ResultFlow can talk to your Facebook account on your behalf. Hit the setup button, select the page you want to use, and hit okay.
If you click the little doorway icon, it should take you directly to that page. If it doesn’t, that’s something we’ll have to look into. It’s possible that Facebook changed something.
Make sure you have a Facebook page, and by page, I mean not your wall, not your feed, but a page designated just for your business. Then connect ResultFlow to it.
The next thing we should do is go into the venue. Venue is where stuff actually gets posted through or to. Edit the Facebook page settings to make sure it does the right thing. Anytime someone drops content into this folder, which we’ll talk about how workflows work later, that content gets posted to Facebook on that page.
That’s all for now. Next, we’re going to do the same thing with Twitter and LinkedIn. Then we’re going to get started on the actual meat of the matter, which is coming up with your content plan for your site.”
