“The templates page within Persona is highly specialized and technical. It’s there for the refinement of different techniques that are part of automation within ResolveFlow. ResolveFlow has a surface level where you don’t really have to know anything underneath. But if you want to do something special, it’s all exposed, all the way to code.
For example, in scripts for promotion on Facebook, there are scripts that account for some of the transformations that occur from content in ResolveFlow that goes to the blog, or content in ResolveFlow that goes to Facebook. These scripts manage things like automatically attaching UTM parameters to content going out to Facebook, so that when someone on Facebook interacts with your blog, Google Analytics can track it properly.
We could have built that in, but instead, we created standard scripting that you can modify if you need to do something special. It’s all there, using a scripting language, which is described elsewhere in this documentation. You can perform all sorts of “magic” in those rare cases where you need to modify what we’ve already built.”
