“Corrected Transcript:
Okay, so for the Facebook Pixel, we have to start, oddly enough, at Facebook. What you’re going to do is go to business.facebook.com. Now, from here, presumably, you’ve already set up an ad account and a funnel and done a bunch of other things, which we’ve covered in other videos. So we’re not going to do that right now.
If you go to business.facebook.com and you don’t find what you need, then you’ve skipped some important steps. But right here, when I look at this, I can find all the assets. There it is, at the top. So I’m going to look at the owner’s job now. There’s a bunch more information about this, about sites and accounts and pixels, and we cover that elsewhere. But for right now, here’s the owner’s job. What do I want? I want the Pixel, but it’s not called a Pixel, it’s called an event. Well, actually, the Pixel fires an event or represents an event or something like that.
Once I’ve got the owner’s job in the Business Suite, then I click on the hamburger menu. They have so many things, but if you just type “event,” there it is, Events Manager. So let’s click on Events Manager. This opens up yet another window. You can see I have several open, and they’re all Facebook. There’s nothing else in this browser except Facebook.
Now this is in Traffic Science, but I’m not in the right place. Here we go. Despite the fact that I asked for the owner’s job, it didn’t take me there. It takes me to the parent, and now I’m in the owner’s job. So now I’m in the site that I actually want to work with. And even here, there’s a legacy thing which you will not have. This is just a bizarre thing. Back in the day, an ad account could actually have more than one Pixel, which was never supposed to be true, but was actually true for a while and is back to not being true.
Moving on. This is 101. Now it’s going to be of this form. And so this is actually a JSON string. It has an ID and it has a name. The ID is auto-assigned by Facebook. You can’t change that, nor would you ever need to or want to. The owner’s job, well, that’s something that you name when you create an ad account.
So I want to click this one. You may not need to do that just because you should not actually have two data sources for the same account. Here we are. Now notice, “Continue Pixel setup.” You are only supposed to have one Pixel. So if it says that, it means you don’t have one yet. So let’s continue Pixel setup.
Now, choose how you’d like to connect. The right answer for now, at least, is megapixel. So send web events and parameters through the web browsers your customers use when interacting with your website. What is this other option? Send web events and parameters directly from your server using an API. That is what is called server-side tracking. We don’t have that today, and you’re not going to be able to do it by yourself, trust me on that.
So what we want to do is check that box and click connect. Now, “Use partner integration.” If we go through that with Shopify, WordPress, etc., yes, you could do that, but it is simpler. No question about it. If you want to do that, knock yourself out. However, it’s much more limited than the first option, which is “Install code manually.” And I understand that “install code manually” taken together as a phrase sounds scary as hell. Trust me, this is not a big problem. It’s a copy and a paste.
So we’re going to do “Install code manually” now. Right here in this grayed-out code, they know that you don’t want to actually read that code. But that grayed-out code is what we’re actually going to copy using this button. And we’re going to paste it into Google Tag Manager. That’s it. So when we’re talking about installing code, bear in mind this is like copying and pasting a two-factor challenge. You know, where it says you have to paste this eight-digit number in order to gain access. Copy, paste. That’s all we’re talking about here.
So I’m going to leave this window open. I’m going to break here, and we’re going to go back into Google Tag Manager where we were in part one, and we’ll complete this process. Okay?”
