“Because content is absolutely essential to doing content marketing, we’ve provided a highly refined AI-based service to create content for you at scale. This is called Content on Demand, or COD for short. It’s on demand because you can order individual articles at a time. You can order them in great quantity as well, but there is no fixed amount that you need to order. It’s as much as you want and only when you want to do them. This is done on a credit system. You purchase credits, and then you spend those credits on pieces of content of different types.

First, let’s talk about where your credit balance is. Well, that’s over on your owner profile page. At the home screen and result flow, use the hamburger menu. You’ll find “My Profile.” And here you’ll notice that in this particular app, I have 80 credits. And we will get to what that means, but actually, let’s show it now. So here’s a link to purchase more credits. If you click that, you’re going to find out the cost of credits, which is nominally $1 per credit. However, if you pre-purchase, it goes down quite a bit more than that. And so that’s how you refill your credit balance.

If you want to understand better the different types of content and how many credits they require, here’s a page that shows samples of the different content types. And there’s also a cost page here. Actually, I need to check to make sure that the cost page is right. Now that I look at it. Alright, so here we do have content credits. That’s good.

Now, if you submit orders and you don’t have credits for it, it doesn’t throw an error; they just sit there and they’ll show in your count of unfunded orders. In-process orders are the ones we’re actually working on behind the scenes in the factory that creates the content. And so this is a good check to make sure that you understand where you’re at in terms of using your credit balance.

Okay, how do we actually submit items to the Content on Demand service? Let’s go into our persona and look at our content factory dashboard. Here I’ve got a bunch of titles that I think are good that I want to use on my blog. And so what kind of content do I want to create? These are really designed to be skyscraper articles when we’re talking about an abstract, a rich summary, a rewrite. Those are using an existing piece of content. Sometimes what I’ll do is I’ll do a skyscraper for my blog and then I will use an abstract of it in some other contexts, like on Reddit or Blogger.

But these, because they are just empty, they’re not actual documents. We can look at one of them. You can see it’s blank. It has a title, it’s blank, and on the properties page, it has a category assigned to it, but that’s all. The only way to turn that into something meaningful would be with the skyscraper type of content. Because the skyscraper is going to reference the mission statement that’s stored in the properties for our persona. We can review that again.

So that mission statement is going to be used by the Content on Demand system to create content from scratch. How do we do that? A couple of different ways to do it, but one of the easier ways is to just drag and drop. Obviously, that’s for very small numbers. You wouldn’t do that as a routine. Let me get it to actually go to the right place, which I didn’t. Hang on a second. Let me reorganize these so that I can actually see what I’m doing. This is not the way you would normally do it, but it is a way to do it. So take it here and drop it right there.

Okay, now what’s happened, and we have to refresh this page to see the full effect, you’ll notice that now we have moved one thing from the source content folder, which is actually the content to curate feed folder. We’ve moved it into the skyscraper and it’s got this little task icon assigned to it, indicating that there’s something going on. There is some process running on that document. That is, in fact, the content factory creating the content. Once it’s done, it’s going to automatically, because of this workflow, move to my blog scheduler folder. And then that scheduler is going to move it to the blog.

This is more fully described in the persona workflow. Doing that one at a time would be a big pain. So let’s not do that. There are other ways to do it, but very simply, we could just click the folder icon here, which will take us into the content to curate feeds folder. And then we could select any number of these that we want. Just randomly, I’m not reading these titles at all. And then “Selected Items Move To,” and we would drop them onto the skyscraper folder that is going to then move those. So now they’ve left here, we go back to our dashboard and we see now we have five of them are now in work. As soon as those complete, we will then see them magically move over to the blog scheduler.

So that’s how you go from end to end. If we start with content curation, we get things into a feed folder, and then we get them into the skyscraper process. And from there, they go into the blog scheduler onto the blog. And so it goes. And that’s the beginning point of understanding how to use COD. Skyscraper is what you’re going to use most of when you’re first filling out your blog. You’ll use these other content types for different purposes. Generally speaking, you’re going to use more of the skyscraper than you will the others. The others, abstract, summary, and rewrite, do have great utility. They’re good things to use in more specialized circumstances than what I’ve just demonstrated. Okay?”