“Every persona has a properties page. On this page are global settings for the entire persona. You’ll also find that documents have individual properties about each document. The most important things that happen here are twofold. On one hand, we have the persona template, template name, and template version. You can see, and this was an older one, yours is likely to say something like “universal.”
Then there’s also the Facebook caution words. These are words that are highlighted, as we will talk about later, with respect to some of the details in the feed. We highlight words which could cause you problems on Facebook, things you just want to be aware of, like “lose weight,” “CBD and hemp,” “eco-friendly,” “senator,” “president,” “governor,” “mayor”—these are political speech things. “Spy cam,” “MLM,” “get rich quick”—these are things which, when they appear in the title or, in some cases, even the descriptive text in an ad on Facebook, can cause problems. Now, if you’re not spending money on it, if you’re only posting organically, you can ignore this. In fact, you can turn that feature off within ResultFlow. But if you are going to spend money on it, then you can run up against Facebook’s acceptable language policy. So that’s the second thing that happens here.
More important than that, the thing that everybody will use will be the Google Analytics parameters. These are like the source, the campaign, and the medium. This only shows Facebook, but there’s also a LinkedIn source and a Twitter source, and there will be others. As those are populated in a particular persona template, just be aware of that. If you go look at the scripting, what you’ll find is these persona-wide parameter properties are used within those scripts in order to provide the UTM parameters. So if for whatever reason you wanted to change the Facebook UTM source, you could change it here. Instead of “fb,” maybe you change it to “Facebook,” whatever.
The rest of this you don’t really need to care about. The mission we’ll get to when we talk about the content agent. The content agent uses the mission, and then the content on demand workflow uses that mission in order to help build you content. But those are obviously covered in different videos. Okay.”
